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Sometimes, Less is More
Written by: Greg Romano Acknowledging the high Uncertainty Avoidance Index (UAI) of Saudi Arabia, Silvikrin Shampoos is able to convey the beauty afforded to those who use their product with a much...
View ArticleNike Throwdown – A cross-cultural analysis
Written by: Anel Yerzhanova One of the latest TV commercials by Nike is the so-called Throwdown piece, which emphasizes performance and athletic self-expression. The element of challenge is also highly...
View ArticleLacta Finds a Sweet Spot
Written by: Julie Burdan. Special thanks to Eleni Idaris and Sarah Kelleher for introducing this case study in class. The leading milk chocolate company in Greece, Lacta found its sweet spot when it...
View ArticleAd of the Week – Spring Ahead
Written by: Shawn Simmons Recently, British retailer Matalan has launched an advertisement that has been receiving a great deal of buzz. “Forever Spring” is not your average spring picnic scene. If...
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Make Me Beautiful
I invite everyone who remembers a world that didn’t offer discreet, hassle-free online shopping to take a journey with me… Let’s venture to the land of department store cosmetics counters, where women...
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Wrap Your Head Around World Peace
Written by: Greg Romano Here’s proof that social cause advertising can be more than just plain, unimaginative creative made to appease social obligation. Though the concept is simple, the message is...
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Ad of the Week – Driving with Ease
Written by: Shawn Simmons Freedom. Ease. Security. All attributes that I value. In their current campaign, the Royal Automobile Club of England has proclaimed to be “The Driving People.” In this...
View ArticleAd of the Week: Sony Playstation 3
Written by: Usen Esiet Sony recently released a new ad as part of its ongoing ‘Long Live Play’ campaign for the Playstation 3 (PS3) gaming console. The ad, by Deutsch Inc. Los Angeles, is titled...
View ArticleAd of the Week: Harajuku Mini for Target
Written By: Usen Esiet Target is gearing up for the release of its most recent exclusive retail partnership – with Gwen Stefani – and has released a commercial promoting the new Harajuku Mini for...
View ArticleAd of the Week: Norwegian Directorate for Children, Youth and Family Affairs
Written by: Usen Esiet The Norwegian Directorate for Children, Youth and Family Affairs is currently using this creative and compelling ad to raise awareness of the need for more foster families for...
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